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Writing Services
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Feature Articles:
My favorite thing to write and probably some of your favorites to read.
These human interest stories are what I like to call "Stories with Heart," because they usually come straight from the heart. These are those articles that take a real look at a person, place or even a news story, and make the human element the most important element. Shouldn't all writing do that?
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Press Releases:
The most overlooked and underutilized kind writing in business.
Press releases are one of the most important publicity tools you can use in your business. The more you write and send out, the more recognition your company will receive across the web and your target market. But, if they aren't written well, they might as well not be written at all.
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Website Content :
It's a technological world, baby.
And copy for the web is a whole different ballgame than writing for print. Your website content is not something you slap together without so much as a second thought. Website copy has to work for you, your visitors and especially the search engines.
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Taglines/Slogans:
The slogan: the shortest kind of writing in business, but one of the most difficult to get right.
Some businesses take the creation of a slogan, or tagline, much too lightly. They think up something clever and slap it under their logo. Scratch clever and think clear. Your slogan needs to clearly relay your company mission and the value you offer your customers. It should not be too broad because the meaning gets lost, and it should not be too narrow because you'll create a unwanted pigeonhole.
Don't freak. I can help. :)
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Brochures/Newsletters:
Just because everybody and their brother's cousin's dog has a brochure or newsletter does NOT mean that Fido knows how to write one, or the both, effectively.
While brochures tend to target your external audience and newsletters your internal one, each form of communication has to have a solid concept to stand on. Otherwise, you are just wasting paper - and other people's time. I can help you find a concept that won't waste any of your resources.
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Advertising Copy:
Advertising copy is a lot more than thinking up something cute and clever; it's about knowing your audience AND connecting to that audience.
Ad copy takes countless forms: newspaper/magazine ads, radio commercials, TV commercials, direct mail, web banners, print inserts, promotional products, taglines....you get the point.
Words are important in advertising. I can help you find the right ones for your ad campaign.
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Blog Posts:
If you are reading this and thinking, "What the heck is a blog and why do I need posts for it?," you are absolutely not alone.
Web logs, shortened to 'blog', are websites that are more often than not, run by an individual and feature a sort of running commentary on everything under the sun. Many businesses have started to recognize the value of 'blogging' and the semi-new technology is quickly becoming a top necessity in any marketing campaign.
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Company Profiles:
A business cannot successfully sell itself unless it sells its TRUE self.
In the internet era, consumers have become much more conscious of where they take their business. With tools like Google and Wikipedia, potential customers are shopping around before they buy. Sharing what your business is all about and how you got started is essential to connecting on a personal level.
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Research:
Does this word make you want to gag?
Then by all means, let me help you with your research. I have a soft spot for the concept. My time in grad school gave me such an appreciation for seeking out the answers to relatively unasked questions. All that time (and ALL those research papers) made me a pro at knowing how and where to find those answers too.
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Media Kit Development:
Remember that nasty "research" word from above? Well, not all writers like that part as much as I do.
You can make a journalists day with well-put-together media kit. They help take some of the leg work out of covering your business for a news story. They can include just about any kind of publicity item: press releases, brochures, fact sheets, company profiles, testimonials, photos, new clips, and the list goes on. I can help you put together a press kit that will make your media contacts feel all warm and fuzzy, but won't overwhelm them with too much information.
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Campaign/Event Promotion :
Publicity is an absolute necessity for any big campaign or event. And that usually involves at least one, if not ALL, of the writing products above.
I can work with your business to help develop a sound overall strategy for publicizing your next big happening.
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